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Book Review/Introducing

Beyond Certainty: The Changing Worlds of Organizations

by Charles B. Handy

Arrow  1996

The certainty of the 1980s was gone and confusion reigned, in business, in government, and in all parts of the world. Even science started to examine Chaos, Creativity, and Complexity. Organizations must outgrow the ideas with which they grew up with. Everything would not be a given and the world became a void to be filled.

Drawing the parallel between todays world with the Renaissance, Handy warned of the paradoxical nature of organizations. Freedom of choice for all demands civic responsibilities. Global competition consolidated management structures. Efficient organizations implied the diminishing of jobs. Higher demands imposed on the remaining staff left no time for families or friends. Women were edged out of the business because of their diverse obligations.

He compared the use of the media and information technologies with the printing press in the Renaissance. The media created opportunities for many and yet became a great threat for all. He reminded organization leaders to restore the "cultivation" mandate of Adam Smith as a balance to wealth-making. He called for community building rather than property generation as corporate goals.

The future workers, whom he coined "portfolio people," would not work for jobs. In contrast, they would develop sets of skill and service and find customers for them. Self-learning and self-management abilities would be the asset to survive the new business world.

Handys book is timely and insightful on the ever changing world that affects business organizations. Beyond Certainty contains many seed ideas of his earlier books The Age of Unreason, The Age of Paradox and Understanding Organizations. Charles Handys thoughts represent the finest of business writings by the Western world.

 

 
   
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