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The NEWORK Centre Level 2 Willbank House 57 Willis Street Wellington Phone 499 1048 e-mail nework@xtra.co.nz |

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No 43 December 2004
Those Generations!
Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.
George Orwell, British author (1903-1950)
Ever wondered what all this Generation Y, X and Baby Boomers is all about? How that affects business?
Let's start by making it clear that in an article like this there are generalisations and in this context the following is offered
Our value systems are shaped in our first 10 years or so of life by our families, our friends, our communities, significant events and the general era in which we were born. The biggest influence on us is our parents and their parenting style is affected by the mores, standards and culture of the day. Even though we are all individuals, and experience unique influences on our developing value systems as we grow up, we have nonetheless, as children of the 20th century, all been exposed to global forces that were at work in a fashion unlike that of any other century.
As such we are conditioned in our interaction with others.
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Name |
Other Names |
Year of Birth |
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G.I. |
Builders |
1900-1924 |
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Silent |
Truman |
1925-1942 |
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Boomers |
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1945-1963 |
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Gen. X |
Baby Busters |
1964-1981 |
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Gen Y |
Millennial |
1982-2000 |
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Cuspers |
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The Overlaps |
The following are some of the characteristics of the various generations. Think of how these different generations operate and is it any wonder that there is sometimes real confusion when the values, ethos, understandings of differing generations don't readily sit alongside each other.
The G.I. Generation
- Government Issue - clothing
- Roaring 20’s - economic boom
- Community and regularity important
- Big business - do it big - do it together!
- Winners & Achievers - Nelson Mandela, Margaret Thatcher
- Saw conception of Superman
- Major changes in education and teenage employment
- Impacted by WW1 and after effects
The Silent Generation
- Born during depression and war
- Very hard-working
- Strong economic conscience and set of moral values
- Trusting of the Government and optimistic about the future
- Children should be seen & not heard
- Found it difficult to spend money
Baby Boomers
- Inspired the Consciousness Raising Movement
- happy to subordinate their personal needs to the corporation
- 70s - major change
- Rise in divorce rates - 50%
- Increase of women at work - 40%
- First generation to ….…
- See widespread use of the pill
- Be weaned on television
Generation X

- Relationships matter the most
- Will do anything to be loved!
- Individualism is valued
- Racially diverse
- Wary of commitment
- expect to "have it all" but are not willing to pay the personal price prior generations paid
- Work so they have a life
- Live with change & embrace it!
- not prepared to sacrifice everything else in their life for work
- Adrenaline junkies - extreme
- Spiritual seekers
- No boundaries - right authorities
- Stressed out & over organised
- Love stories
- Media savvy
- Embrace technology
- Part of a global youth culture
Generation Y - Millennials

- Desiring of relationship
- "What's in it for me?" generation.
- "No 1" is most important
- expect to "have it all" but are not willing to pay the personal price prior generations paid
- Big is not necessarily better
- Well educated
- Cyber literate - the first generation to "grow up" with the internet
- Feelings are authoritative
- Pulse runs fast
- Bombarded by constant images
- Dance is a spiritual experience
- Live for now - meaning in the moment
- much more demanding of their employers
- Nothing shocks them!
- Pick & mix approach to spirituality
Cuspers
If you don’t fit in…you could be a "Cusper"If you have arrived at this point, having read all about the five generations we are profiling, you might feel that you don’t fall into any of our descriptions. You may be feeling really left out, even perhaps a bit irritated? Well, apart from the reasons we give in the introductory– that it is a generalisation, that there are no hard and fast "rules" about if, and where, people fit into the generations – you may be one of those people who fall in between generations.
Sociologists have decided to call you "cuspers." You were born either early in a generation and so have taken on some of the characteristics of the generation that preceded yours, or you were born late in your generation and have adopted some of the characteristics of the generation born after you.
Also, you may be the young child of older parents, or the old child of young parents, and not have the classic gap of one to one and a half generations between you and your parents.
It means that you were born in a time between eras and you have been influenced by both eras. Each of these transition moments between generations has its own character and influence but there are no generic cusper characteristics as such. It is just that you straddle generations and eras
There isn't a great deal that any of us can do to change these people, but with a little understanding we as portfolio workers can begin to appreciate why some employers/business managers are coming from such different and in some cases such intransigent positions.
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